Long tail keywords are three or more words that make up keyword phrases that are more specific than a single keyword. Since long tail keywords are more specific, searches are more likely to fall on them because there are less of them to choose from. Therefore, there is a higher likelihood that long tail key words convert to sales than shorter, more generic keywords because there is less competition for them.

This kind of information could help you maximize revenue from Google Adsense or Google Analytics help, for example. Also if you’re into sales or purchasing a product or service, this article could help direct traffic to your site or help you narrow down your searches.

So how do you find profitable long tail keywords? First, there is a free service called Wordtracker which gives you long tail keywords that accommodate your search words. Also it lets you know how many times people search for your long tail term on a daily basis. This is something that Google does not provide but is very important.

So how does this work? For example, you find a product or a service that has a high Adwords bid price. What you do is type the name of that product or service into Wordtracker and look for terms that are searched regularly but has a very low number of competitors – high demand but low supply. This is done by entering quotes from the worm sentence into Google and request for exact matches. What happens then is that if you use these long tail keywords in your site, your site will end up on top of the search list. And with the use of long tail keywords, you end up with more traffic and more sales.

Tags: finding keywords, keyword discovery, long tail, long tail keywords